Thursday, September 02, 2010
PubCon Las Vegas 2010 Black Hat Session and Discount registration code
"Below is a 20% off coupon to PubCon Vegas
Enter Code: rc-3099415 when you register and get 20% off.
I'm Speaking on the Black Hat SEO panel.. "
Enter Code: rc-3099415 when you register and get 20% off.
I'm Speaking on the Black Hat SEO panel.. "
Wednesday, September 01, 2010
Apple should leave social to Facebook, Twitter
"One of the announcements out of Apple’s event this morning focused around Ping, a Facebook-and-Twitter-meets-iTunes kind of social network.
It was a nice effort, I suppose. After all, if you have 160 million members - with credit card numbers on file, no less - it’s probably a nice way to jump start into the social networking game. But will users really go to iTunes to be social?"
Ping: Apple should leave social to Facebook, Twitter | ZDNet
It was a nice effort, I suppose. After all, if you have 160 million members - with credit card numbers on file, no less - it’s probably a nice way to jump start into the social networking game. But will users really go to iTunes to be social?"
Ping: Apple should leave social to Facebook, Twitter | ZDNet
Google Maps “Sponsored Map Icons” Test Comes To U.S.
"Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons.
For example, instead of seeing a generic ATM machine icon on Google Maps, you may see a HSBC Bank logo. Instead of seeing a generic retail shop icon, you may see a Target logo. These are not the same as Google local ads where you are paying for search query driven ads to show up in Google Maps. The logos are replacing some of the point-of-interest icons and the point-of-interest icons are not shown based on the query you plug into Google Maps."
Google Maps “Sponsored Map Icons” Test Comes To U.S.
For example, instead of seeing a generic ATM machine icon on Google Maps, you may see a HSBC Bank logo. Instead of seeing a generic retail shop icon, you may see a Target logo. These are not the same as Google local ads where you are paying for search query driven ads to show up in Google Maps. The logos are replacing some of the point-of-interest icons and the point-of-interest icons are not shown based on the query you plug into Google Maps."
Google Maps “Sponsored Map Icons” Test Comes To U.S.
Facebook Places : Here's What Your Small Business Needs to Know
"Facebook recently launched a new feature called Facebook Places, which lets Facebook members tell each other where they are, what they're doing, and who they're with.
�
The impact for local merchants and small businesses is that you're now more likely to be included in the conversation among Facebook users, because they'll be able to automatically tell each other where they are, not just what they're doing."
Facebook Places: Here's What Your Small Business Needs to Know : Technology :: American Express OPEN Forum
�
The impact for local merchants and small businesses is that you're now more likely to be included in the conversation among Facebook users, because they'll be able to automatically tell each other where they are, not just what they're doing."
Facebook Places: Here's What Your Small Business Needs to Know : Technology :: American Express OPEN Forum
Tuesday, August 31, 2010
Top 10 Facebook Pages
"Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.
This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level."
Top 10 Facebook Pages | Social Media Examiner
This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level."
Top 10 Facebook Pages | Social Media Examiner
You No Longer Control Your Company’s Brand
"It used to be that the big, Fortune 500 companies would spend millions of dollars on fancy advertising and huge global PR campaigns and years and years and years to tell their customers and prospective customers what they wanted them to think about the brand. If someone was happy with the product or service, they wouldn’t tell anyone. If they were unhappy, they’d tell five to 10 people and hope to get attention through a nastily written letter to the CEO that almost always went unanswered."
Monday, August 30, 2010
REPORT: Facebook and the New Age of Privacy
As we evolve into a more open society, the economic value of privacy has inverted. Years ago it was inexpensive to maintain a sense of controlled solitude and expensive to earn public attention. Now the cost of publicness is far lower than the expense of cultivating privacy.
Thursday, August 26, 2010
Google Realtime Search : a new home with new tools
"On the new homepage you’ll find some great tools to help you refine and understand your results. First, you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are."
Specific Media Sued Over Flash Cookie Use
"Online ad network Specific Media has been hit with a lawsuit for allegedly violating Web users' privacy by using Flash cookies for tracking purposes."
In a complaint filed in U.S. District Court in the Central District of California, six Web users allege that Specific Media failed to provide adequate notice about its online data collection techniques, including Flash cookies. The lawsuit also alleges that Specific Media used Flash cookies -- which are stored in a separate location from HTML cookies -- to recreate HTML cookies that users had deleted so it could "obtain personal identifying information, monitor users, and to sell users' data."
Having a strategy doesn’t make you social
"Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.� Totally.
But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.� I can create a blogging strategy for your company and tell you exactly what to do, but that still doesn’t mean you’ll have a successful blog.� You still have to follow-through.
Having a strategy isn’t enough, you still have to BE social.� You still have to WANT to connect with your customers."
But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.� I can create a blogging strategy for your company and tell you exactly what to do, but that still doesn’t mean you’ll have a successful blog.� You still have to follow-through.
Having a strategy isn’t enough, you still have to BE social.� You still have to WANT to connect with your customers."
Wednesday, August 25, 2010
META Descriptions Very Important Search Results Click Through Rates
"Dynamical.biz translated a new eye tracking study done Spanish (PDF here) of how searchers look at the search results on a search results page.
Here is the break down of the study, but before you look at it, let me define a 'fixation' in terms of eye tracking studies. As per Wikipedia, a Fixation online eye tracking refers to the test subject fixing on a particular portion of the page. It is used to determine which areas of a web page receive the most views. This is used to adjust where content resides on a web page to maximize its exposure."
Here is the break down of the study, but before you look at it, let me define a 'fixation' in terms of eye tracking studies. As per Wikipedia, a Fixation online eye tracking refers to the test subject fixing on a particular portion of the page. It is used to determine which areas of a web page receive the most views. This is used to adjust where content resides on a web page to maximize its exposure."
Infographic Case Study - How We Got a Link from CNN, Drove Loads of Traffic w/ Infographics | WordStream
"Unless you've been living in a cave, you know the flavor of the month for link baiting is INFOGRAPHICS!!! They're everywhere, and many major online publications (Huff Post, Fast Company, BoingBoing, Mashable, etc) make it a habit of running cool infographics each day. What's more, infographics hit the front pages of social giants like Digg, Reddit, StumbleUpon on a regular basis."
Yahoo Moves U.S. Search to Microsoft
"Yahoo Inc. said it has completed a transition of the inner workings of its Internet search service to Microsoft Corp. on sites in the U.S. and Canada, marking a significant milestone in the companies' partnership.
'The transition of organic search between Yahoo and Microsoft is complete,' Yahoo senior vice president of Yahoo Search Products Shashi Seth wrote in a blog posting Tuesday.
Mr. Seth wrote that Yahoo's Internet, image and video search on both desktop computers and mobile phones are now being powered by Microsoft, though the companies are still testing the shift of Yahoo advertisers to Microsoft's search advertising platform.
Yahoo announced last week that it had begun shifting its search service over to Microsoft's technology."
'The transition of organic search between Yahoo and Microsoft is complete,' Yahoo senior vice president of Yahoo Search Products Shashi Seth wrote in a blog posting Tuesday.
Mr. Seth wrote that Yahoo's Internet, image and video search on both desktop computers and mobile phones are now being powered by Microsoft, though the companies are still testing the shift of Yahoo advertisers to Microsoft's search advertising platform.
Yahoo announced last week that it had begun shifting its search service over to Microsoft's technology."
Monday, August 23, 2010
Philly requiring bloggers to pay $300 for a business license
"Between her blog and infrequent contributions to ehow.com, over the last few years she says she’s made about $50. To [Marilyn] Bess, her website is a hobby. To the city of Philadelphia, it’s a potential moneymaker, and the city wants its cut.
In May, the city sent Bess a letter demanding that she pay $300, the price of a business privilege license."
Philly requiring bloggers to pay $300 for a business license | Washington Examiner
In May, the city sent Bess a letter demanding that she pay $300, the price of a business privilege license."
Philly requiring bloggers to pay $300 for a business license | Washington Examiner
Friday, August 20, 2010
Top 25 Social Media Keyword Search Tools and Engines |
"Want to find out who is talking about what in your niche or industry? There are many search engines that allow you to search one or multiple sources of information to see real time results. Check out these popular (and free) blog, forum, and social media search engines."
Top 25 Social Media Keyword Search Tools and Engines | StayOnSearch
Top 25 Social Media Keyword Search Tools and Engines | StayOnSearch
Embed YouTube Videos with Valid RDFa Markup
"The techniques explained in this tutorial are fully supported by Google and Yahoo, and can boost your video’s visibility in their search results!
YouTube videos have worked their way into a prominent position as a tool for both content and SEO, in websites from all over the world. The convenience of being able to embed a video on webpages has given such media an important place in the marketing strategies of many sites.
Of course, the more progressive SEOs and web developers have also focused heavily upon valid code, with the best concentrating on RDFa compliance."
YouTube videos have worked their way into a prominent position as a tool for both content and SEO, in websites from all over the world. The convenience of being able to embed a video on webpages has given such media an important place in the marketing strategies of many sites.
Of course, the more progressive SEOs and web developers have also focused heavily upon valid code, with the best concentrating on RDFa compliance."
comScore Takes Closer Look At Search
"More than a few ruffled feathers and changes in what defines a search prompted comScore to release a new metric Monday called 'Explicit Core Search,' along with the July 2010 search market report. So, the data firm will report two versions of monthly search engine query stats, a change resulting from an increase in non-traditional searches. In a blog post comScore's Cameron Meierhoefer defines the metric as 'user engagement with a search service with the intent to retrieve search results.' The Core Search report will include a breakout that highlights Explicit Core Search. It will not include contextually-driven searches."
The Fading Glory of the Television and Telephone
"One day you're the brightest star in the galaxy. Then something new comes along -- and suddenly you're a relic. It's a turn of fate that awaits sports heroes, movie stars, political leaders. And, yes, even household appliances.
After occupying center stage in the American household for much of the 20th century, two of the grand old luminaries of consumer technology -- the television set and the landline telephone -- are suffering from a sharp decline in public perception that they are necessities of life."
After occupying center stage in the American household for much of the 20th century, two of the grand old luminaries of consumer technology -- the television set and the landline telephone -- are suffering from a sharp decline in public perception that they are necessities of life."
Thursday, August 19, 2010
Takeshis Castle
Just heard about "Takeshi's Castle" today... i wonder if Takesi's Castle is the same as the game on comedy central?
More info..
Wikipedia - Takeshi's Castle http://en.wikipedia.org/wiki/Takeshi's_Castle
Wednesday, August 18, 2010
Social Media Patterns
"Social Media marketing can be likened to herding cats or catching greased pigs – there are so many sites, so many activities, and so many connections to be made. Where do we focus, and why? Can we manage social media marketing? �By developing processes, the marketer can more easily share the work across a team of individuals, make documented improvements over time, and help sell the work across to the C Suite.
SEOmoz | YOUmoz - Social Media Patterns
One bit of work that is �helpful in creating process is to understand the various parts of social media in terms of patterns. �I’ve heard it said that there are only 10 or so stories in the world – that all novels, plays, and movies somehow fit these prototypes. �The same is true for social media sites."
One bit of work that is �helpful in creating process is to understand the various parts of social media in terms of patterns. �I’ve heard it said that there are only 10 or so stories in the world – that all novels, plays, and movies somehow fit these prototypes. �The same is true for social media sites."
SEO 10-Minute Missing Page Audit
"Some of you know that I spend a lot of time behind the scenes here on Pro Q&A. One of the challenges of Q&A is that we often have to tackle complex problems in a very short amount of time – we might have 10-15 minutes to solve an issue like 'Why isn't my page showing up on Google?' with no access to internal data, server-side code, etc.
Of course, I'd never suggest you try to solve your own SEO problems in just 10 minutes, but it's amazing what you can do when you're forced to really make your time count. I'd like to share my 10-minute (give or take) process for solving one common SEO problem – finding a 'missing' page. You can actually apply it to a number of problems, including:
Finding out why a page isn't getting indexed
Discovering why a page isn't ranking
Determining if a page has been penalized
Spotting duplicate content problems
I'll break the 10 minutes down, minute by minute (give or take). The mini-clock on each item shows you the elapsed time, for real-time drama."
Of course, I'd never suggest you try to solve your own SEO problems in just 10 minutes, but it's amazing what you can do when you're forced to really make your time count. I'd like to share my 10-minute (give or take) process for solving one common SEO problem – finding a 'missing' page. You can actually apply it to a number of problems, including:
Finding out why a page isn't getting indexed
Discovering why a page isn't ranking
Determining if a page has been penalized
Spotting duplicate content problems
I'll break the 10 minutes down, minute by minute (give or take). The mini-clock on each item shows you the elapsed time, for real-time drama."
Social Marketing Lifts Organic Conversions
"More marketers said SEO, rather than social media, was a “very effective” way to:
o Increase brand or product awareness (42% vs. 37%)
o Increase website traffic (57% vs. 33%)
o Increase lead generation (35% vs. 18%)
o Increase offline sales revenue (17% vs. 10%)
o Increase online sales revenue (26% vs. 9%)
On the flipside, more marketers said social media was a “very effective” way to:
o Improve brand or product reputation (37% vs. 29%)
o Improve public relations (36% vs. 27%)
Clearly, SEO is more effective at attracting attention and ultimately converting people. However, social media is more likely to increase positive thinking around a product and brand."
o Increase brand or product awareness (42% vs. 37%)
o Increase website traffic (57% vs. 33%)
o Increase lead generation (35% vs. 18%)
o Increase offline sales revenue (17% vs. 10%)
o Increase online sales revenue (26% vs. 9%)
On the flipside, more marketers said social media was a “very effective” way to:
o Improve brand or product reputation (37% vs. 29%)
o Improve public relations (36% vs. 27%)
Clearly, SEO is more effective at attracting attention and ultimately converting people. However, social media is more likely to increase positive thinking around a product and brand."
Tuesday, August 17, 2010
Yahoo! Search Marketing Blog
"Yahoo! organic search transition to begin
Later this week,
Later this week,
we will begin the work of transitioning the back-end technology for Yahoo! Search over to the Bing platform. This is an important step toward our goal of improving the overall relevance of Yahoo! organic search results and attracting a larger audience to Y"
Vimeo Gets HTML5-Friendly Embeds
"Online video community Vimeo has added HTML5 support to its video embeds, making its content accessible on devices like the iPhone and iPad.
Although the main Vimeo website is HTML5, its embed codes have remained Flash-only. This has been frustrating for mobile users and content creators who want to be on as many devices as possible."
Although the main Vimeo website is HTML5, its embed codes have remained Flash-only. This has been frustrating for mobile users and content creators who want to be on as many devices as possible."
Monday, August 16, 2010
Agencies Divided on Where to House New Mobile Units
"In a matter of weeks, several new mobile units have sprouted up within adland, prompting debate in ad circles about whether the offerings should take root within creative agencies or form under media shops."
Tracking Seasonal Search Behavior
"Many products are naturally seasonal in nature. For example, Halloween costumes are generally only sold in the weeks preceding the holiday each year. However, while this seasonal behavior is easy to conceptualize, it can frustrate your ability to measure the progress of your SEO efforts, and the traffic growth you would like to see from those efforts. For example, if the overall market for your product is down 20%, and traffic stayed flat through a normal seasonal decline, you have actually made progress. Your SEO efforts have completely offset a pretty significant market trend."
9 Ways to Use Twitter for Your Business
"There is actually a lot you can do with Twitter, and more uses are being discovered every day. Every niche uses Twitter differently (lawyers may use it to get advice on cases, while programmers might find work through Twitter). How many of these ways do you use?
Customer Service: One of the best known examples of how businesses are using Twitter is for customer service. We’ve all heard about @ComcastCares helping cable customers (even those that don’t use Comcast), but there are other examples. Dell has many employees (like @LionelatDell) who are tweeting about various things, but who are always happy to help a customer. @GEICO is another example."
Customer Service: One of the best known examples of how businesses are using Twitter is for customer service. We’ve all heard about @ComcastCares helping cable customers (even those that don’t use Comcast), but there are other examples. Dell has many employees (like @LionelatDell) who are tweeting about various things, but who are always happy to help a customer. @GEICO is another example."
Twitter Allows Tweets Longer Than 140 Characters (By Accident)
"If you’re crafty, you can now publish a tweet longer than 140 characters. It’s not a feature but rather a bug of course, so don’t expect it to be possible for much longer.
We first read about the bug in the Twitter Development Talk Google Group, where forum user Chris White posted a step-by-step of how to make it happen. He wrote that you go directly to the Twitter Share URL (http://twitter.com/share?url=) in the Firefox web browser and put your tweet’s text after “url=” — for example, “http://twitter.com/share?url=This is a test of the Twitter 140 character bug.”"
We first read about the bug in the Twitter Development Talk Google Group, where forum user Chris White posted a step-by-step of how to make it happen. He wrote that you go directly to the Twitter Share URL (http://twitter.com/share?url=) in the Firefox web browser and put your tweet’s text after “url=” — for example, “http://twitter.com/share?url=This is a test of the Twitter 140 character bug.”"
Tech titans Finalist : Metroplex Technology Business Council Names Revere Security a Finalist in 10th Annual Tech Titans Awards
"The Metroplex Technology Business Council (MTBC), the largest technology trade organization in Texas, has named Dallas-based Revere Security, the leading provider of security for small, resource-constrained devices, as a finalist in the Emerging Company Horizon category as part of the 10th Annual Tech Titans and Titan Fast Tech Awards. The Tech Titans Awards recognize outstanding technology companies and individuals in the North Texas area who have made significant contributions to the industry over the past year. The Emerging Company Horizon Award recognizes outstanding innovation and unique accomplishments through potential breakthrough technology, processes or services within the technology and communications industry."
Friday, August 13, 2010
Share This and Like It - Social Media and PR Savvy Website Tips
"Press releases, articles, blog posts, videos, and photos are one click away from letting your social circle know you like it!
Making it easy for readers to 'share the love' is becoming increasingly more popular with the onset of social media buttons and widgets. And still, many corporate websites lack social media integration.
I used to start my client website reviews looking first for the online newsroom strategy. Today, I begin with a social media checklist. While social media plug-ins are more the norm for a blog, corporate website newsrooms make up content-rich information that is sharable, so making this information easy to 'Like,' 'Recommend,' and 'Share' is key for today's PR pros."
Making it easy for readers to 'share the love' is becoming increasingly more popular with the onset of social media buttons and widgets. And still, many corporate websites lack social media integration.
I used to start my client website reviews looking first for the online newsroom strategy. Today, I begin with a social media checklist. While social media plug-ins are more the norm for a blog, corporate website newsrooms make up content-rich information that is sharable, so making this information easy to 'Like,' 'Recommend,' and 'Share' is key for today's PR pros."
Twitter / Twitter Translation Community
"Twitter has become a valuable tool for folks to exchange timely bits of information, whether it be a momentous news event, a personal story, or a random thought. We want everyone in the world to have the opportunity to engage in this important exchange, so we're calling on the help of real Twitterers to translate our site into their own language. You've helped define what's important about the product, so you should define your local experience, too."
Go Ahead HR, Creep My Facebook
"So, a lot of people may not agree with my thoughts on this subject (I know because I've read a lot of blogs, articles and books that don't) but this is my opinion anyways.
I'm fine with prospective employers looking at my facebook.
I thought about this because last year a friend of mine in law school was applying for his summer articling student position and while doing so he completely changed around his facebook. He made the security extra secure on it and even removed his wall altogether. When I asked him why he did this, he said, 'because I'm trying to get a job right now.' This made no sense to me."
I'm fine with prospective employers looking at my facebook.
I thought about this because last year a friend of mine in law school was applying for his summer articling student position and while doing so he completely changed around his facebook. He made the security extra secure on it and even removed his wall altogether. When I asked him why he did this, he said, 'because I'm trying to get a job right now.' This made no sense to me."
Why Be a Mommy Blogger?
"Why would I want to be a Mommy Blogger? I get this question a lot. Why would I want to share intimate details of my everyday life with the world? Very good question, which I will answer in a moment. First let’s look at the Mommy Blogger phenomenon.
Marketing to Mommy Bloggers appear to be a new phenomenon, however, Moms have had the purchasing power in the family for decades. Marketing to moms is not new at all. Here is an ad from the 1950s, which clearly depicts a Mom making her child very happy with the 7-Up. If only it were that easy!"
Why Be a Mommy Blogger? | Blog World Expo Blog
Marketing to Mommy Bloggers appear to be a new phenomenon, however, Moms have had the purchasing power in the family for decades. Marketing to moms is not new at all. Here is an ad from the 1950s, which clearly depicts a Mom making her child very happy with the 7-Up. If only it were that easy!"
Why Be a Mommy Blogger? | Blog World Expo Blog
Thursday, August 12, 2010
Simon Cowell : uses SEO firm to show people he's actually a good guy
Visualize All Your Foursquare Check-ins
"Since Foursquare launched its API late last year, developers have been utilizing the service’s massive store of geodata to create a variety of elegant apps.
Weeplaces takes Foursquare data to a whole new level, though. The app, built by the Movity team in one weekend, is a data visualization tool; once you log into Weeplaces with your Foursquare account, the app loads your geodata and plots all of your check-ins on a greyscale map of the world."
Weeplaces takes Foursquare data to a whole new level, though. The app, built by the Movity team in one weekend, is a data visualization tool; once you log into Weeplaces with your Foursquare account, the app loads your geodata and plots all of your check-ins on a greyscale map of the world."
Wednesday, August 11, 2010
SEO - Optimize EVERYTHING!
"'Digital Asset Optimization' - Search affects every part of every job for every client, are you offering all the SEO services or leaving money on the table? - Steve Plunkett, M/C/C Inc. Pr, podcasts, images, blogs, social Media, Video, PDFs, what digital assets are you forgetting to utilize that could bring your client business.
Questions Answered:
What is a list of EVERYTHING I can optimize for search?
What are ways to grow my client's business and increase their presence in search?
I'm working with an ad agency, what else can i do for them?
i'm sub contractor for Pr Firm, how can i make more money with them?
I am in-house SEO for Fortune 500, what am i missing?"
Questions Answered:
What is a list of EVERYTHING I can optimize for search?
What are ways to grow my client's business and increase their presence in search?
I'm working with an ad agency, what else can i do for them?
i'm sub contractor for Pr Firm, how can i make more money with them?
I am in-house SEO for Fortune 500, what am i missing?"
Is Facebook Foursquare's Enemy?
"At this point, pretty much every tech industry insider knows that Facebook is going to jump into the geolocation game. First rumored to be launching at Facebook’s F8 conference back in April, the exact date of Facebook’s location launch has been up in the air.
Yet another report, this time from CNET, pegs the release of Facebook’s geolocation product to be “within weeks.” The difference between this report and previous reports though is the that it has some specifics about what the product will look like. From the CNET piece:"
Yet another report, this time from CNET, pegs the release of Facebook’s geolocation product to be “within weeks.” The difference between this report and previous reports though is the that it has some specifics about what the product will look like. From the CNET piece:"
Social Media Monitoring Tools Comparison Guide
"Monitoring social media outlets (i.e. blogs, forums, social networks) and responding to relevant posts is an effective strategy for organizations looking to: understand brand perception from internal and external audiences, connect with buyer personas, increase visibility online, establish thought leadership, provide value to their online communities and become familiar with how target audiences interact online.
However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. Luckily, there are tools available – both free and paid – to help streamline and simplify the listening process."
However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. Luckily, there are tools available – both free and paid – to help streamline and simplify the listening process."
ATTENTION - This book will make you money
"It takes a special skill to be able to figure out ways to reap the rewards from your attention-getting ideas you come up with to promote your blog. It’s important to have a plan in place so that you don’t get caught up in a situation where the momentum passes you by."
Why Can’t You Make Money From Your Ideas? You Can! | Blog World Expo Blog
- actually looks like a pretty good book
Why Can’t You Make Money From Your Ideas? You Can! | Blog World Expo Blog
- actually looks like a pretty good book
Tuesday, August 10, 2010
Turning Search Engine Keywords into Action
"I love search engine keywords reports in web analytics tools. Depending on the tools it may be referenced as Search Engine's phrase, terms, or keywords reports. These keywords reports usually represents terms searched by users on Search Engines like Google / Yahoo! / Bing and reached your site after clicking on the link.
To make these keywords report useful and bring value to the business, you really need to segment and apply that into different kinds of reports to find that golden nuggets.
Here are some example of segments that are helpful and insightful:"
Turning Search Engine Keywords into Action - ZoomMetrix
To make these keywords report useful and bring value to the business, you really need to segment and apply that into different kinds of reports to find that golden nuggets.
Here are some example of segments that are helpful and insightful:"
Turning Search Engine Keywords into Action - ZoomMetrix
Google Slides into Social Apps
"Google has made a number of attempts to break into the online social networking and social media arena. Its latest move was the acquisition of Slide, a social media application developer. Should Twitter and Facebook be concerned?
Before we answer that question, let's take a look at what Slide brings to the table. The company develops social media applications that let users create virtual communities and� exchange gifts, tokens, images and other virtual items. Facebook has even used Slide to enhance its members' abilities to interact with each other. So is Google trying to get some of Facebook's money?"
Google Slides into Social Apps
Before we answer that question, let's take a look at what Slide brings to the table. The company develops social media applications that let users create virtual communities and� exchange gifts, tokens, images and other virtual items. Facebook has even used Slide to enhance its members' abilities to interact with each other. So is Google trying to get some of Facebook's money?"
Google Slides into Social Apps
Online Surveys and Social Media
"One of the many ways companies have engaged their customers, gained insight into a marketplace and conducted research for a variety of purposes has been through surveys. �If you think that list of activities almost sounds like the reasons many companies engage in social media monitoring, you’d be right."
Online Surveys & Social Media - Online Marketing Blog
Online Surveys & Social Media - Online Marketing Blog
First Trojan for Android Phones Goes Wild
"Google Android phones must be popular - they've just been targeted with their first Trojan. An SMS Trojan called Trojan-SMS.AndroidOS.FakePlayer.a has already infected a number of mobile devices, according to security firm Kaspersky Lab. Purporting to be a harmless media player application, the Trojan, once installed, actually sends out SMS text messages without the users' knowledge or consent."
First Trojan for Android Phones Goes Wild
First Trojan for Android Phones Goes Wild
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