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Friday, September 08, 2006

ESPN.com Drops Yahoo for Quigo

Advertising Age : "NEW YORK (AdAge.com) -- Yahoo's contextual ad network is losing a prized relationship with ESPN.com, which has reached an exclusive deal with contextual ad firm Quigo. Quigo will now provide ESPN's site with private versions of its Ad Sonar technology platform, allowing the sports publisher to auction sponsored links to its advertisers."
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