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Friday, September 01, 2006

Gaming Computer Vendor Alienware Targets Enterprise

News by InformationWeek: "A little more than three months after Dell completed its acquisition of gaming-computer specialist Alienware, there are few outward signs to indicate the two operations have any relationship. But Alienware executives say its ownership by the world's largest computer maker is already paying dividends, including the ability to more effectively target commercial accounts.
Dell acquired Alienware, known best for high-end desktop and mobile PCs used by gaming enthusiasts, in May. Operating as a wholly-owned subsidiary with separate product development, marketing and sales teams, Alienware had revenue of $180 million in the fiscal year ended shortly before the acquisition, and is growing at a double-digit rate, says Mark Vena, VP or marketing.
About 10% of Alienware's revenue is derived from commercial and government accounts, a segment the company believes it can expand by utilizing new resources gained from the Dell acquisition.
'There are platforms that we bring to market where there is synergy with the requirements for high-performance gaming and workstation users,' Vena says. 'We are looking at opportunities in those commercial and government accounts that are quite different from those addressed so well by Dell.' "
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