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Wednesday, September 13, 2006

How not to name your company

This week I'm at the ThinkEquity Partners Growth Conference in San Francisco with a number of start-ups and established giants that are touting their companies.
What's truly remarkable is the collection of god-awful names on display. That's one craze the Internet era could not kill. A bad name just puts the wrong foot forward. Conversely, a good name can help launch a company. Gary Culliss, former CEO of DirectHit, a former growing search company, almost fell off his chair when he first heard about Google. And YouTube certainly benefited from a catchy name


How not to name your company Perspectives CNET News.com
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