Search and Social Media Videos

Loading...

Monday, October 02, 2006

Judge sides with Google in dispute over keywords

CNET News.com: "A federal court on Thursday dismissed a lawsuit against Google over its practice of allowing companies to buy search-related ads that are displayed when people type in the name of a competitor.
In early 2005, computer repair company Rescuecom sued Google in U.S. District Court for the Northern District of New York, alleging that Google was violating trademark by selling ads to Rescuecom's competitors that show up next to search results when someone types in 'Rescuecom.'
Rescuecom argued that Google was violating trademark by attempting to 'free-ride' on the goodwill associated with Rescuecom's name, preventing Internet searchers from reaching Rescuecom's Web site, altering the search results and using the trademark internally. The court rejected those arguments, saying the facts do not establish trademark use as a matter of law. "
Post a Comment