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Tuesday, October 10, 2006

MSN mobile search tool to list clickable ads

CNET News.com: "Microsoft plans to place advertising on MSN's Windows Live Search for Mobile service that will let users click on an advertisement to place a call for more information.
The software powerhouse said Monday is partnering with San Francisco-based Ingenio to provide the embedded ads when mobile search requests are performed with Windows Live Search. An ad will be placed above the regular search results when mobile phone users are searching with Windows Live Search. Then users can click on the advertisement and make a phone call directly to whoever is advertising--restaurant, store, service provider and so on."
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