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Wednesday, November 15, 2006

Reuters Invests In Blog Syndication Firm - 11/15/2006

MediaPost Publications: "REUTERS THIS WEEK WILL BEGIN offering publishers news and commentary from almost 3,000 blogs, via a new partnership with social media firm Pluck. Reuters also invested $7 million in the company, which runs the BlogBurst syndication service.
'Pluck represents the next evolution in finding interesting information sources for our clients,' said Reuters President Chris Ahearn. 'The mainstream media can embrace the fact that a variety of blogs out there have compelling information that people can read.'
BlogBurst, the syndication service run by Pluck, includes some 2,800 partner blogs on topics ranging from travel to technology and style to politics. BlogBurst pays authors when their blogs are syndicated by publishers. Pluck's other publisher clients include The Washington Post, The San Francisco Chronicle, and the Austin American-Statesman. "
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