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Tuesday, November 21, 2006

Yahoo, Newspapers Form Major Alliance

MediaPost Publications : "YAHOO AND A CONSORTIUM OF 176 newspapers nationwide have entered into a far-reaching alliance encompassing classified advertising, content, and search that signals a new level of cooperation between newspapers and their erstwhile Internet rivals.
The first phase of the deal will allow the newspapers' help wanted advertisers to post classifieds on Yahoo HotJobs, while the newspapers' online career sections will be powered by HotJobs. The job sites will be co-branded between Yahoo and local newspapers in 38 states including The San Francisco Chronicle, The Dallas Morning News, and The Atlanta Journal-Constitution.
Over the long term, the partnership is expected to extend to other types of advertising and content-sharing such as incorporating Yahoo search and mapping into newspapers' sites and distributing newspaper content through Yahoo search, news, and other sections of the portal. "
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