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Tuesday, November 21, 2006

Yahoo seeks geek credibility

CNET News.com: "Never before have small friends been so important to big companies.
Yahoo, best known as an Internet portal welcoming millions of consumers, is undergoing a transition to appeal to a different audience: software developers.
In September, for the first time, the company hosted a Hack Day, where it invited outside developers to mingle with its engineers and write ad hoc 'mashup' Web applications using Yahoo's online services.
The goal behind Hack Day--and a broader developer outreach effort--is to create a diverse network, or 'ecosystem,' of partners, Yahoo executives said. "
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