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Monday, January 08, 2007

Pay with Pesos @ Pizza Patron in Dallas

"Starting Monday, patrons of the Dallas-based Pizza Patrón chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.
Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.
'We're trying to reach out to our core customer,' Antonio Swad, president of Pizza Patrón Inc., said Friday. "
Dallas Morning News News for Dallas, Texas Latest News
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