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Tuesday, February 06, 2007

Company offers Google ad alternative

Fast Search & Transfer unveiled on Monday a platform that will allow media companies, online classifieds and others to serve private-label, contextually relevant ads on their Web sites without having to turn to Google.
Fast AdMomentum allows companies to make money by selling ads to advertisers without involving an ad agency or network.
"Our customers said, 'We have relationships with advertisers but we need to have a plan that will allow us to build search-driven monetization solutions and we want to be able to do it ourselves,'" said Perry Solomon, vice president and general manager of media solutions at Fast, based in Oslo, Norway. "Companies are trying to preserve their business from the threat of new media companies, like Google," Solomon added.
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