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Wednesday, March 14, 2007

Internet Display Advertising By Category For 2006

HERE'S HOW INTERNET DISPLAY ADVERTISERS allocated their dollars by category for 2006


% Share = % of all category ad dollars spent on Internet display ads


Apparel
1.4%

Auto Other
6.9%

Auto, Domestic
3.1%

Auto, Non-Domestic
2.9%

Beverages Alcoholic
2.4%

Beverages Non-Alcoholic
1.9%

Building Materials
2.6%

Candy & Snacks
2.1%

Computer Products
18.6%

Diet & Fitness
26.1%

Direct Response
2.1%

Education
14.2%

Financial Services
17.0%

Food Products
2.0%

Games & Toys
13.0%

Government & Organizations
4.4%

Home Audio & Video
5.8%

Home Furnishings
1.8%

Household Products
1.5%

Insurance
4.4%

Internet
51.2%

Media
13.7%

Miscellaneous Services
8.5%

Miscellaneous
6.0%

Motion Pictures
3.0%

NonRx Remedies
2.6%

Office Equipment
3.1%

Personal Care Products
1.8%

Petroleum
2.5%

Pets
4.4%

Pharmaceuticals
3.2%

Real Estate
4.2%

Restaurants
0.9%

Retail Department Stores
4.4%

Retail Food Stores
2.1%

Retail Home & Building
1.7%

Retail Other
11.3%

Smoking Materials
4.0%

Sporting Goods
2.4%

Telecom
7.7%

Travel & Tourism
8.3%

TOTAL All Categories
6.5%

Source: TNS Media Intelligence
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