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Thursday, August 16, 2007

British IAB And DMA Lead Way In Search Marketing Best Practices - 08/16/2007

"THE U.K.'S INTERACTIVE ADVERTISING BUREAU (IAB) has announced a joint initiative with the U.K.'s Direct Marketing Association (DMA) to develop best practices for search marketing. Neither organization is affiliated with its American namesake, and representatives from the U.S. IAB said that they were unaware of similar joint initiatives stateside. "
MediaPost Publications - British IAB And DMA Lead Way In Search Marketing Best Practices - 08/16/2007:
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