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Monday, August 13, 2007

Geolocation: Core To The Local Space And Key To Click-Fraud Detection

Chris Silver Smith does a long, deep dive into geolocation -- just what it is, how it works, and how it's being used. Geolocation tends to be used to discuss various aspects of online marketing with location-specific components. It is becoming a vital component to the policing of fraud -- particularly credit card validation and filtering of PPC

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