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Wednesday, May 14, 2008

Final Can-Spam Regs Define 'Sender,' Preserve 10-Day Opt-Outs - 05/13/2008

MediaPost Publications - Final Can-Spam Regs Define 'Sender,' Preserve 10-Day Opt-Outs - 05/13/2008: "Final Can-Spam Regs Define 'Sender,' Preserve 10-Day Opt-Outs
by Wendy Davis, Tuesday, May 13, 2008 8:00 AM ET
After mulling new rules for e-mail marketers for three years, the Federal Trade Commission Monday issued final Can-Spam regulations that spell out how to determine which marketer is the 'sender' when more than one advertises in the same message."
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