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Thursday, June 19, 2008

Inside AdWords: Landing page load time now affects keywords' Quality Scores

Google designs its products with user experience as the number one priority. Early in Google's history, our founders, Larry and Sergey, articulated this philosophy in Ten things Google has found to be true. One of these principles is "Fast is better than slow." We've found this rule to be especially applicable to the landing pages of AdWords ads. When a user clicks an ad, a landing page that loads quickly provides a better user experience than a landing page that loads slowly.
Inside AdWords: Landing page load time now affects keywords' Quality Scores
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