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Wednesday, July 09, 2008

Google and Clear Channel Execs Clash Over Metrics Issue

NEW YORK (AdAge.com) -- Should Google submit the protocols of its new TV Ads system's audience-measurement functions to the Media Rating Council for accreditation? That seemingly mundane question sparked an intense exchange between Google TV Ads' product manager, Keval Desai, and Clear Channel's exec VP for global research, Tony Jarvis. See the vid

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