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Tuesday, September 09, 2008

Here's What Google Wants in an Ad Shop

NEW YORK (AdAge.com) -- When Google launched an in-house agency a year ago, poaching former Ogilvy & Mather bigwig Andy Berndt to lead it, some in the ad business saw it as an affront -- a sign of Google's "do-it-ourselves" mentality about, well, everything. Turns out the search engine isn't above asking for a little help from Adland.

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