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Monday, November 03, 2008

Kindle Offers Glimpse of ROI on Oprah

"NEW YORK (AdAge.com) -- Since Amazon launched the Kindle, its electronic reader, a year ago, it has created a swarm of dedicated customer advocates. But on Oct. 24 it snagged the most important evangelist in Oprah Winfrey, who said, 'I'm telling you, it's absolutely my new favorite thing in the world.'"

Kindle Offers Glimpse of ROI on Oprah - Advertising Age - Digital
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