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Wednesday, December 03, 2008

How Big Companies Utilize the Power of Social Media?

"Social media has redefined the way people communicate with each other by breaking up the cultural and geographical boundaries. Big companies utilize the power of social media for the growth of business.

Social media reflects an important change in how the public substance is controlled and consumed. Social media has abridged the distance for communicating a message between the sender and the receiver. Today, the information highway is not only about control and command but it is also concerned with collaborating and connecting. For example, major newspapers like Singapore’s Straits Times and the New York Times have created online channels where they allow the consumers to choose the news they wish to read. With tools like RSS feeds, one can pick exactly the kind of news they want. Consumption of information has altered from push to pull.Social media has redefined the way people communicate with each other by breaking up the cultural and geographical boundaries. Big companies utilize the power of social media for the growth of business.

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