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Friday, January 30, 2009

Google dismisses click fraud report

"On Wednesday, Click Forensics said the incidence of click fraud rose to 17.1 percent in the fourth quarter, the highest rate since the company began tracking this problem in April 2006. Click Forensics provides services to monitor ad campaigns for click fraud.
Google questions the report's validity. 'These estimates continue to count clicks Google does not charge to advertisers as fraudulent, so they are not actually click fraud estimates,' a Google spokeswoman said via e-mail when asked for comment about the report."

ITworld
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