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Tuesday, January 27, 2009

Heads-Up, Google: Broad Match Controls We Need

"Last week, the Rimm-Kaufman Group disclosed what is apparently an inadvertent bug in Google’s Broad Match algorithm. Last summer’s switch from minimum bid to first-page minimum bid wasn’t supposed to impact broad match logic at all, but it did in a big way. The result? Agencies and advertisers who pay attention to the numbers saw a dramatic and essentially unmanageable decline in the performance of broad matched keywords, forcing down bids to remain efficient, dropping traffic and sales, with damage to Google’s revenue as well."

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