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Tuesday, January 06, 2009

J.P. Morgan: '09 to Be Rocky for Web and Brand Ads

"2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web publishing world dependent on brand advertising.

That’s because the rocky macro-economic climate has caused performance-based advertising to gain market share at a faster rate, a trend that should continue through much of this year says a new report issued by J.P. Morgan.2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web publishing world dependent on brand advertising.

That’s because the rocky macro-economic climate has caused performance-based advertising to gain market share at a faster rate, a trend that should continue through much of this year says a new report issued by J.P. Morgan."

AdWeek
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