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Friday, February 13, 2009

Lingerie Brand Spices up Twitter for Valentine's and Beyond

"Brands as staid as Comcast and Home Depot use Twitter to interact with consumers, and now a decidedly risqué brand has stepped up its social media game in time for Valentine's Day. British lingerie maker Agent Provocateur, through agency StrawberryFrog, began using Twitter in December, employing the platform in tandem with a blog launched around the same time, in addition to timely Web video."

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