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Wednesday, February 04, 2009

Measuring success in SEO and Social Media by determining ROI, Analytics, Metrics up front

"When you are working at an organization that doesn’t have the right analytics, its painful. This also goes for working with clients that don’t have the money to buy an analytics package like Omniture or WebTrends. I’ve been through this on both sides of the organizational and the client side as well. (A couple times it was even my fault! Ooops, my bad! ). It is important to understand that not providing metrics and/or reporting or being able to measure certain aspects of your job and/or client work is going to have a negative effect on your overall performance."

Tony Adam SEO Blog:
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