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Friday, February 27, 2009

Twitter Useful For B2B Marketers

"As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitter users say they use the online social communication site for business-related purposes, according to Rodney Rumford, a social-media guru and CEO at Gravitational Media. This stat, based on a survey of 700 Twitter users, suggests the service's business value, alongside its emerging utility for consumer marketing. As a business-to-business marketing platform, Twitter has legs. Some 56% of Twitter users say they use the online social communication site for business-related purposes, according to Rodney Rumford, a social-media guru and CEO at Gravitational Media. This stat, based on a survey of 700 Twitter users, suggests the service's business value, alongside its emerging utility for consumer marketing."

MediaPost Publications
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