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Tuesday, February 24, 2009

Yahoo to Offer Tools To Match Users, Ads

"Yahoo Inc. is unveiling several tools Tuesday to help marketers better target their online ads, as the Internet company tries to win back business during the recession.
The services include targeting graphical ads to users who have searched for particular terms in Yahoo's search engine and customizing the offers in ads based on what Web sites a consumer has visited and what they have done on those sites."


WSJ.com:
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