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Friday, March 20, 2009

7-Eleven Launches 'Brainfreezing' Online Viral Campaign

"Branded micro-sites, it appears, are still alive and well. With the help of Omnicom Group's FreshWorks/The Integer Group and interactive technology provider Oddcast, 7-Eleven has launched a new online 'experience' to promote its Slurpee beverages."

MediaPost Publications
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