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Thursday, March 05, 2009

Forrester Report on Sponsored Blogs Draws Google's Ire

"NEW YORK (AdAge.com) -- A report by Forrester Research this week talking up paid blogs left out one guideline that is religion for Google: Paid posts with sponsors behind them not only need to be disclosed as such but also must also bear 'no follow' tags so as to not fool the Google spider that crawls the web for ranking purposes."

Advertising Age - Digital
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