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Wednesday, March 18, 2009

Google, WPP Team To Research Ad Effect

"Google is teaming with the world's largest buyer of media, Martin Sorrell's WPP Group, to conduct new primary research to understand how advertising works on both digital and traditional media outlets. Details of the initiative, first reported in today's edition of The Wall Street Journal, is expected to be released today, and will include an investment of $4.6 billion to fund three years of research including projects with such prestigious think tanks as the Harvard Business School, MIT, and Stanford University, and will leverage data from some of WPP's biggest clients, including Ford and Unilever, the paper reported."

MediaPost Publications Online Media Daily
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