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Tuesday, March 17, 2009

The Needle Jerks

"After a decade covering the growth of digital media, you get pretty jaded about metrics, growth curves, and pretty much any claims surrounding adoption rates of new technologies. Triple-digit YOY growth? Ho-hum. 'Starting from what base?,' I ask the Stanford-grad-start-up-CMO, now by rote. Okay, so-and-so percent of people who ever breathed on the planet have tried a (pick one) podcast, e-book, full-length TV episode online, virtual world, etc."

MediaPost Publications
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