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Friday, April 17, 2009

Are You Measuring Real Success?

"People still have very little idea how to measure success online. There a few recurring scenarios that pop up all the time when I'm talking to potential clients about search marketing:
1. PPC is running with no conversion tracking.
2. There are no analytics in place at all.
3. Analytics are in place with no goals.
4. No general understanding of what should or can be measured."

MediaPost Publications

You can also follow Todd Freisen on Twitter here.. @oilman
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