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Tuesday, April 28, 2009

Brands Under Attack: Marketers Can Learn From Domino's Video Disaster

"As everyone now knows, it doesn't take much to damage a brand in today's world of powerful social media tools. The scope, reach and speed with which harmful content can ricochet around the Web are truly alarming. Just like the Somali pirates at sea armed with automatic weapons, disgruntled users can leverage social media to hijack your company and take everyone aboard hostage."

Forbes.com
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