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Friday, May 15, 2009

Google Updates Its Blog Search Algorithm

"In an email conversation, Google’s Jeremy Hylton — head of the search quality group in Google’s New York office — explained how the changes impact the “clusters” of stories that appear on the blog search home page.
“We’re doing a better job of choosing the blog posts to include in clusters,” Hylton says. “We’re also working on changes to expand the number of posts we consider for clustering.”
One of the algorithmic changes is aimed at making sure the home page clusters reward the freshest and most authoritative blog content. Within any cluster, Google wants to find the posts that people are talking about the most."

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