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Wednesday, May 13, 2009

How To Optimize For Conversion In Organic Search Results

"In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usability (using web analytics) and create a synergy that will improve the conversion rates of websites."

How To Optimize For Conversion In Organic Search Results




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