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Friday, May 22, 2009

The Next Frontier In Search Marketing

"It may be hard to believe for tech types like us, but in 2008 newspaper advertising still consumed almost $35 billion of U.S. advertising spending while TV took in double that amount. If I were a CMO, would I be spending so much on avenues that are so wishy-washy, unmeasurable and downright ineffective?"
The Next Frontier In Search Marketing - Forbes.com
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