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Tuesday, June 30, 2009

Morgan Stanley hired for Razorfish sale


A Financial Times report said Microsoft Corp. (NASDAQ:MSFT) tapped Morgan Stanley (NYSE:MS) to find a potential buyer for Razorfish, its digital agency, in a deal that could be worth around $600 million to $700 million.

Microsoft gained Razorfish -- which designed the logo for new search function Bing -- when it paid $6 billion for digital marketing agent aQuantive Inc. after losing out to Google Inc. (NASDAQ:GOOG) in the acquisition of online ad provider DoubleClick Inc. in 2007. Last year, online ad networks were being gobbled up in an online M&A binge tracked by our sister blog Dealscape.

FT: Morgan Stanley hired for Razorfish sale

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