Thursday, May 28, 2009
Sergey Brin On Newspapers, Breaking “Page’s Law” & Bing As Name Of Microsoft’s New Search Engine
Tuesday, May 26, 2009
Local Search Ranking Factors Google & Yahoo Local SEO Best Practices
Part 3: How to Hire an SEO (types, titles) and SEO Salaries
Mysterious virus strikes FBI Tech News on ZDNet
- see what happens with social media.. the FBI joins and now they have virus... hmmmmm
Friday, May 22, 2009
A digital girl, the blog. By Julia Roy: Let's Fix #followfriday Please
Having those collections of quotes and info-points available at all times, searchable, is a valuable source of reference.
You do know Twitter Search spans the last 30 days only, right?"
Steal This Idea: Google Reader & Twitter Hashtags Search Engine People Toronto
The Social Data Revolution(s) - Now, New, Next - HarvardBusiness.org
Source: Google Values MySpace Deal At $75 Million/Year Or Less
Learning, and Profiting, from Online Friendships - BusinessWeek
'It's a good time to be buying now,' he told the Reuters Global Technology Summit, pointing to valuations that have come down from levels six to nine months ago."
Yahoo eyes acquisitions, social media Technology Internet Reuters
Google's Rubin: Android 'a revolution' Digital Media - CNET News
The Next Frontier In Search Marketing - Forbes.com
Surprised? A lot of people are, and I admit to perhaps being more extreme than some on this issue. Still, I will stick to this advice because I think it's the right way to approach the problem, even if you end up compromising later."
How many search keywords can I target per page? - Search Engine Guide Blog
Google Rolls Out Maps Ad Unit
Friday, May 15, 2009
The site, which launched in 1996, covered all aspects of flight simulation, although its main focus was on Microsoft's Flight Simulator."
BBC NEWS Technology Hackers 'destroy' flight sim site
“We’re doing a better job of choosing the blog posts to include in clusters,” Hylton says. “We’re also working on changes to expand the number of posts we consider for clustering.”
One of the algorithmic changes is aimed at making sure the home page clusters reward the freshest and most authoritative blog content. Within any cluster, Google wants to find the posts that people are talking about the most."
MediaPost Publications What's A Wonder Wheel? 05/15/2009
- actually the wonderwheel is the coolest thing... still doing all my testing.. but i think it gives insight into lots of things that no one has figured out yet... (or at least anyone who is going to blog about it.. i'm not..)
Thursday, May 14, 2009
Wednesday, May 13, 2009
30+ More Non-Google SEO “How to” Online Marketing Resources for 2009 SEOptimise
Twitter Still Headed To The Moon With 17 Million U.S. Visitors In April
MediaPost Publications Smashing Optimization Silos 05/13/2009
How To Optimize For Conversion In Organic Search Results
SEOmoz The Real Power of Twitter
Twitter taking the Social out of Social Discovery
MediaPost Publications Google Faces Class Action on Trademark Trouble 05/13/2009:
Google Searchology 2009: Search Options, Google Squared, Rich Snippets
This is the latest episode in a long-running battle over who controls home listings that are part of the Multiple Listing Service, or MLS. Some of the affected real estate professionals plan to ask the NAR to change its opinion on search engines at its national convention this week."
Google Is A Scraper Site, Says National Association Of Realtors
Google Search Now Supports Microformats and Adds “Rich Snippets” to Search Results
Greece Bans Google Street View, Google Says ‘No, You Didn’t’ - Search Engine Land
How To Optimize For Conversion In Organic Search Results - Search Engine Land
Tuesday, May 12, 2009
Top Ten reasons why you should enter your website into the 2009 WebAwards
10) If you wait until after the May 31st deadline, you'll have to pay a late fee.
9) Your mom will be so proud of you when you win.
8) You will receive important benchmark data for your entire industry and where your site ranks in each of the seven judging criteria.
7) Think of the PR opportunities - industry publications, blogs, websites, by-lined articles, podcasts, press releases, interviews - the sky is the limit.
6) A best of industry plaque containing your award winning site will look great on the wall in your office.
5) The WebAward logo on your site is like receiving the "Good Housekeeping Seal of Approval" for Web development. Your clients and prospects will be impressed at your independent industry recognition.
4) If you don't win, we won't tell anyone - and you still get the feedback.
3) An inbound link from webaward.org will help your site's search engine rankings because you will surrounded by other top sites in your industry - something you just can't buy!
2) A Webaward looks impressive on your resume - just in case...
1) Winning a WebAward will help you keep more of your budget from the bean counters in Finance. They like measurable results and nothing demonstrates excellence better than winning a WebAward!
Winning accolades in the 2009 WebAwards - the Internet's premier award recognition program, is a great way to stand out from others in your industry. But you won't get anything if you don't enter! Time is running out so enter today!
Entering is easy. Simply create a nominator account or log into an existing account from past years. This password protected area will allow you to enter multiple sites, edit the information up to when the judging begins and receive updates, results and feedback on your entries throughout the competition.
Get WebAward insider tips on Webmaster Radio
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace is pleased to present a half hour interview with the president of the Web Marketing Association, Bill Rice and two judges of the annual WebAward, David Clarke and Steve Plunkett The interview provides the inside scoop on the 2009 WebAwards, its judges and scoring system with three experienced participants in the annual award competition, Bill Rice, David Clarke and Steve Plunkett. During the interview, Rice, Clarke and Plunkett outline what judges are looking for, how scoring of competing sites takes place and the benefits of participation for both competitors and judges.
The show will initially air on www.WebmasterRadio.fm on Wednesday May 13th at 5:00 pm EST and then be available online in the Specials channel.
Trade Show Drawings
In the last issue of Interactive Briefing, we made available a number of leading conferences in a drawing we held. By all accounts each of the conferences were extremely interesting and great networking opportunities. Here are the winners who received full conference passes.
ad:tech San Francisco - Carly Helgeson, Project Manager, The Clorox Company
Voices That Matter: Web Design Conference - Adam Kleinberg, CEO, Traction
DPAC III - Levi McConnell, Director of Interactive, PACE Advertising/WPP
Social Media Summit - Laura Buchanan, Organic Inc.
Look for more opportunities to attend top industry conferences by reading Interactive Briefing!
Our newest sponor, 24-7PressRelease.com has created a special offer for Interactive Briefing readers. Next time you have a news release you want posted to the Internet, go to www.24-7pressrelease.com, create an account and upload your release. Use the coupon code "webaward2009" to receive a $20 discount off our $89 package.
A special thanks to 24-7 Press Release for doing a great job distributing the Web Marketing Association's releases and for this special offer!
We still Need Your Help
We need your help in spreading the news about our WebAward call for entry to other Internet Professionals. The Web Marketing Association is a volunteer organization and our greatest marketing asset is you, our newsletter readers.
You can help by:
Emailing other professionals or site owners and ask them to participate in the WebAwards.
Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. You can point them to our blog posting for the Call for Entry.
Post our link on your Facebook Wall and/or LinkedIn profile. It let's your friends and colleagues know you're a leader in the online marketing community. When you see a post, let everyone one know you like it.
Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies merge. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.
There are only a few weeks left to enter, but with your help we can have the most successful WebAward competition ever!
Web Marketing Association
Sunday, May 10, 2009
Friday, May 08, 2009
Thursday, May 07, 2009
Do you use more than one search engine regularly? Have you switched from using one search engine regularly to another one?
If you ran a search engine, you would probably want to understand why people shift from one search engine to another, either temporarily or permanently. And you might be interested in seeing if you can identify why and when these shifts take place, and a way to predict when such a changeover might happen."
SEO by the SEA
SEMPO Partners With Yellow Pages Publisher Yellowbook
- great so those pushy phonebook sales people are now selling links? Google???
The most recent attack, by Forbes.com Chief Executive Jim Spanfeller, decried 'the parasitical nature of its business model' and asserted that Google makes about $60 million a year directing people to the Forbes site."
Digital Media - CNET News
Zero Day | ZDNet.com
MediaPost Publications - Cyberbulling Law
Award winning websites - WebAwards 2009
Now legal experts say Facebook may have gone too far, blocking not only links to torrents published publicly on member profile pages, but also examining private messages that might contain them, and blocking those as well."
The No. 1 Internet search company and provider of text-based search ads is finding size attracts attention from antitrust enforcers still party to a settlement with personal computer operating system giant Microsoft Corp."
Technology | Reuters
Wednesday, May 06, 2009
MediaPost Publications - Search Insider
MediaPost Publications Will the IAB's Social Media Metrics Definitions Help Crack The Engagement Code? 05/06/2009
If you have an Ecommerce site, then having a high bounce rate is understandable.
Google views a bounce as a visitor who visited 1 page, and didn’t visit any other page on your website. If they stayed 1hour on the page they landed on, and didn’t visit another page, then that would be considered a bounce.
Everyone seems to ask the wrong question about reducing the bounce rate."
Lower Bounce Rate High Bounce Rate
Spending on Mom is expected to drop 10% to $14 billion, according to the National Retail Federation.
But the trade group says flowers remain the most popular gift. Florists will peddle their petals with aggressive marketing this week as the lead-up to the Sunday holiday."
Flower retailers get aggressive for Mother's Day - USATODAY.com
10 Things You Can Do To Optimize for Image Search
Microsoft Must Buy Twitter (MSFT)
Search Marketing Isn’t an A La Carte Menu - It’s a Seven Course Meal Keyword-Driven
NEWS CORP. STUDIES WEB CONTENT PLATFORMS - New York Post
Many companies looking for SEO help -- even those with a decent understanding of SEO -- try their best to shop around, but they always end up with two simple questions:
What is this firm going to do for me?
How much do they cost?"
Selecting an SEO Firm: The What, How, and Who - Search Engine Watch (SEW)
The commercial, crafted by marketing firm M/C/C, depicts a man being harassed by a sasquatch on his cell phone. Whether at home, in the gym or hanging out with friends, the average Joe can’t seem to rid himself of prank calls from the hairy jokester. After downloading Privus Mobile’s unique Caller ID service onto his cell phone, the man can see Sasquatch’s information and decides against answering the call.
“The ‘Harry Sasquatch’ commercial is an excellent example of Privus Mobile’s Caller ID service, and we are thrilled to have it, and M/C/C, recognized for creativity and effectiveness,” said Privus Mobile President Greg Smith. “The true beauty of the commercial is that it really demonstrates how you can better manage calls to your smartphone. No more looking at that 10-digit number and asking yourself, ‘Should I or shouldn’t I?’ With all the familiarities of landline Caller ID service without the hidden charges, Privus Mobile is an affordable solution for call screeners, business professionals, students and anyone else who likes to know who’s calling.”
Privus Mobile is now available to more than 225 smartphones on more than 30 international network carriers. Customers can download a free trial on Privus Mobile’s Web site at www.privusmobile.com or by visiting mobile marketplaces like Mobile2Day, Handango, Handmark and BlackBerry App World.
· To check out the Privus Mobile “Harry Sasquatch” commercial, click here.
About Privus Mobile
I D YOU LLC, a wholly owned subsidiary of Accudata Technologies, has launched the industry-first Privus Mobile service, which provides real Caller ID service to wireless handsets, giving users greater control over who they talk to and when. Privus Mobile is available for Windows Mobile and BlackBerry devices through Handango, Handmark, Privus Mobile’s Web site, Mobile2Day, the BerryStore and BlackBerry App World.
I D YOU LLC, which is focused on providing the most comprehensive Caller ID service available, is headquartered in
Tuesday, May 05, 2009
TopRank | Online Marketing Blog:
The first time I saw it I was floored. Immediately the strategist in me began to play out all of the scenarios for what this could mean to search. This new, expressed form of information - captured in the utterances and microblog expressions - has enormous timely information value. “Gmail is down” - “There’s a plane in the Hudson” - “Arrested” - “Just read a great book…” My brain began to churn, and all of my experience studying users’ information needs told me this is going to be big."
Is your realtime really realtime? « AltSearchEngines:
TopRank | Online Marketing Blog:
read more | digg story
Friday, May 01, 2009
MediaPost Publications -Gaming Insider:
If you’re an advertiser in need of some serious analytics, you’ve probably been watching for our Yahoo! Web Analytics enterprise tool—and you’ll be glad to know that it’s now available for free to search and display advertisers supported by a Yahoo! account team."
Yahoo! Search Marketing Blog » Serious Analytics
Rich Skrenta has the two qualities. The 42-year-old Skrenta wants to go online with his new search engine blekko.com in probably three months. He presumably cannot line much up against Google. At least not at the beginning. But that’s not the question for Skrenta. His goal for launch day: That his 200 servers in his colocation in Sunnyvale stand the first rush."
The Google Search Challenger Blekko | Marcus Schuler:
The company's latest BrandZ: Top 100 Most Valuable Global Brands (PDF) places Google firmly at the top of the tree."
Kara Swisher | BoomTown | AllThingsD:
Kara Swisher | BoomTown | AllThingsD:
While all are fantastic ideas on traditional things to do with your tax refund. I’m going to write about something a bit non-traditional."
Malt-O-Meal® Blog | Shana Albert