Travel Spotlight : Pack your bags for a research adventure

Case Study: Success takes flight for Hawaiian Airlines
Facing a challenging market, Hawaiian Airlines looked to expand its online presence beyond search marketing. It worked closely with digital agency Razorfish to increase direct response metrics through greater brand awareness and loyalty.
AdWords Agency Blog: Travel Spotlight : Pack your bags for a research adventure

Document Type Declaration Tag

"Much of what constitutes a well-architected webpage is never displayed in the page itself. The contents of the tag are what you see in a browser. But a webpage consists of two major elements, the tag only being one. The content of the "body" tag are what you see in a browser. But a webpage consists of two major elements, the "body" tag only being one. The content of the "head" tag (and for that matter, the document type declaration (DTD), which precedes the "body" tag in the page’s code, is just as important for search engine optimization (SEO). It includes information about the page for the browser and the search engine to use. The quality of that information, even its presence (or lack thereof), can make a big difference in how a page gets ranked.



Bing Community:

Keywords, Probability & Abbreviated Thoughts

"Funny how the world revolves around keywords and key phrases these days and yet no one understands them!
So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling with this for decades and very little progress has been made. The attempt to understand intent has led to personalisation, search engine logins, search histories and cookies the size of saucepans. Still the user's intent remains elusive, not just to those of us not benefitting from the data search engines are collecting - but also to the search engines themselves .
Why?"

Keywords, Probability & Abbreviated Thoughts – Andy Atkins-Krueger – Guest Blogger - adCenter Blog - Microsoft Advertising Community:

Advanced Keyword Research

Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I'd recommend having each of these data points.

SEOmoz | 10 Steps to Advanced Keyword Research

Official Google Blog: Introducing the Google Chrome OS

"Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010. Because we're already talking to partners about the project, and we'll soon be working with the open source community, we wanted to share our vision now so everyone understands what we are trying to achieve."

Official Google Blog: Introducing the Google Chrome OS

Twitter Blog: May The Tweets Be With You

Twitter Blog: May The Tweets Be With You
The ecosystem growing around Twitter is something we very much believe in nourishing and supporting. There are lots of really awesome services and applications out there like TweetDeck, TweetMeme, Tweetie, BackTweets, Tweetboard, and others that we absolutely love as do many users. However, as the ecosystem grows there is also the possibility that confusing and potentially damaging projects could emerge.