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Thursday, March 04, 2010

Google, transparency and our not-so-secret formula

"Recently the European Commission opened a preliminary inquiry into competition complaints. Part of the complaint alleges that Google operates without sufficient transparency into how and why web sites rank in our search results. The notion that Google isn't transparent is tough for me to swallow. Google has set the standard in how we communicate with web site publishers. Let me tell you about some of the ways we explain to sites how we rank them and why."

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