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Wednesday, April 28, 2010

How Europeans Engage With Social Media

"You seemingly can’t live without social media these days, or at least, that is what many in our industry believe. Why? Because “everybody” is using it. Everybody is communicating, “everybody is a publisher.” But does that mean that every European is publishing through social media? Well, not exactly. Yes, Europeans are online en masse and are using social media in big numbers. But how are they using social media?

I’ve stated before that every European country should be looked at separately when it comes to search engine optimization. Its the same with social media: Europeans cannot be “handled” equally. Let’s take a closer look."

How Europeans Engage With Social Media
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