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Thursday, April 29, 2010

How To Use E-mail To Benefit SEO

"Most of you reading this headline will probably think I’m crazy. We all know that search engines do not crawl or index e-mail. What we forget is that you do have the option to view a copy of the e-mail you receive in a browser. Usually this is reserved for e-mails that are sent from brands to people that have registered for a newsletter, etc. This copy of the e-mail is usually just a simple HTML page that can be crawled and indexed by the search engines, and, if you play your cards right, could benefit your SEO efforts."

TIP: use anchor text on your "click here" using the subject of the email

How To Use E-mail To Benefit SEO

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