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Wednesday, April 28, 2010

Meet the Brands Hiding on Google

"If a consumer types a brand name into the Google search box, a home-page link should -- and likely will -- appear as one of the top listings.

But does the same thing happen when typing in a generic keyword relevant to that business? Say, 'home repair' for Home Depot or 'gifts' for Harry & David? That depends on how well they're optimized for Google."

Meet the Brands Hiding on Google - Advertising Age - Digital
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