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Monday, April 26, 2010

SEO Benchmarks and KPI

"Recently we learned that most SEOs still consider that rankings are a performance indicator, just less of a value than in the past. Or at least according to a recent poll we held. This all begged the question, what ARE the metrics of measuring SEO success?
Well, in short, there is no cookie cutter approach that is going to work in all situations. What follows are some notes that we (Dojo warriors) put together over some forum threads and chat sessions.� And the question was….
What benchmarks and key performance indicators are worth watching?
As we made our way through the various potential benchmarks and KPI metrics, it became clear; all is not at it first would seem. Right away you should understand that each website, each business model and market creates new challenges. This is where the art of SEO comes into play. What is a key metric in one situation may be of secondary value on another."

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