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Thursday, May 06, 2010

Enterprise software giants graze on cloud startups

"If you lead a startup focused on cloud computing or software as a service you’re in luck. The big enterprise software players want to buy you. It’s safe to say 12 to 18 months from today there will be a lot fewer young cloud players—they’ll be units in giant on-premise applications companies.

Cloud washing refers to the practice of slapping the term “cloud” on any technology you have. Cloud washing’s cousin is green washing (is anything NOT green these days?) The game plan for enterprise software giants: Buy up on-demand IT players, slap the term “cloud” on your old stuff and sell away to customers that are asking questions about these nutty upstarts that want to reinvent computing."

May the cloud washing begin: Enterprise software giants graze on cloud startups | ZDNet

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