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Thursday, May 13, 2010

The Next Big Platform for Magazines Could be Facebook

"Today, Vanity Fair for the iPad appeared in Apple’s App Store. This summer, the title — and many others — may be available directly in your Facebook newsfeed.

Synapse, a subscription marketing agency that works with major magazine publishers like Cond�Nast, Hachette Filipacchi and Hearst, is working with with Alvenda, a company that specializes in Facebook shopping applications, to enable publishers to sell subscriptions directly on Facebook Pages and even in users’ newsfeeds beginning in July or August."

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