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Thursday, May 13, 2010

Why Hasn't Location Reached the Mainstream Yet?

"For all their buzz and value, location-based social networks haven’t really gone mainstream yet. Only 7% of Americans are aware of location-based social networks, according to data from Edison Research.

Part of the explanation for this is that the majority of mobile users aren’t using smartphones. And as a result, just 10% of those surveyed use mobile location services at least once a week, according to the Mobile Marketing Association’s latest Mobile Consumer Briefing survey. For smartphone users, like those of the iPhone (a popular device among early adopters), that number jumps all the way up to 63%."

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