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Wednesday, June 30, 2010

Big Potential for In-Store Mobile Marketing

"Mobile shopping from in-store is just beginning to achieve its promise. Most shoppers are not yet accustomed to turning on and logging in to a retailer’s mobile app when they enter one of its stores.

Likewise, retailers are just starting to launch mobile commerce offerings, let alone offer capabilities targeted to in-store shoppers."

Big Potential for In-Store Mobile Marketing - eMarketer
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