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Wednesday, June 23, 2010

Chevrolet Charges Volt Ad Campaign Using Microsoft Kinect's Gesture Interface

"Reach out to an image on the television screen and wrap both hands around what appears as a steering wheel to test drive Chevrolet's Volt electric car. The General Motors brand kicked off an advertising campaign that taps Microsoft's controller-free Kinect add-on, announced earlier this month, for the Xbox 360. The video game allows consumers to act as stunt drivers through jumps and barrel rolls, using their bodies to control the car in the video game."


MediaPost Publications Chevrolet Charges Volt Ad Campaign Using Microsoft Kinect's Gesture Interface 06/23/2010

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