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Tuesday, June 29, 2010

Neiman Marcus to be completely mobile by fall: senior exec

"Neiman Marcus will be completely mobile by fall as part of its multichannel contact strategy to drive long-term growth, according to the company’s�top executive�who keynoted the Luxury Interactive 2010 Conference.

During a keynote at the Luxury Branding Conference, the company addressed three key parts of its multichannel integration. The mobile site will let consumers buy designer products via their handsets."


Neiman Marcus to be completely mobile by fall: senior exec - Mobile Marketer - Database/CRM

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